Hassan Suleiman

09 Jan 2017

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Beverages – Art and Innovation

There are a variety of beverages with distinct flavors. There are many different types of coffees, teas, juice, and other beverages we crave.

Hassan Suleiman, in charge of recipe transportation at Food Choice, is characterized by high professionalism and great experience gained through his work in Lebanon and Kuwait, and became one of the prominent names in this field. He tells us about the nature of his work as an administrator for the innovation of new varieties of hot and cold beverages. Suleiman says, "The administrator's job is to create new recipes, staff training, supervise inspection rounds, create price lists, and other technical matters that require knowledge and experience.

Different Flavors

We should call Hassan Suleiman "creative." From time to time he surprises us with innovative and inventive, delicious dishes. The invention of new varieties of drinks, hot or cold, is a job that requires much creativity. It is more than just a job or profession. Each drink has to come in different flavors, and must differ from those already available, so creativity and originality is of course required.

Food Choice, in Kuwait, Dubai, and Saudi Arabia, takes on the role of a leader in what constitutes new types of beverages, as well as the production and distribution of the products. They are sold to hotels, restaurants, and to the general public. Suleiman tells us about the company's keenness to import high-quality products, through which innovative varieties of tasty drinks were created. "We import the Syrup from France, in addition to other products from Italy, and the US, where we get the coffee flavors, as well as imported Richard's French coffee (Café Richard), which is known for its deliciousness."

Latte Art Hassan Suleiman is skilled in what they call Latte Art, which is when people draw using foam in any and all kinds of hot coffee beverages. He gets innovative with his drawings and merges several into one delicious cup. He gives his insight on this subject, saying, "This form of drawing is called Latte Art, it is dependent on the thickness and frothiness of the milk or foam, and how you pour the coffee into it. It is more of a technological approach, and very precise, however, you can create a flower, leaf, heart, tree, or even faces if you master it. "Latte Art is very precise work and requires craftsmanship, but with practice, you get the hang of it real quick. It becomes really easy and fun at the same time. You can create Latte Art on all kinds of coffee beverages, hot chocolate, and cappuccino. You can even get creative with your coffee flavors. As for cold drinks and juices, you can garnish them with a touch of anything that will blend well.

Stages of Training

Hassan Suleiman trains his team comprising of 5 star hotels, restaurants, and well-known cafes. On these training sessions, he says, "They consist of stages ,of which the first is to taste. I create a number of new dishes for them to taste. The second step is for the trainees to recreate the dishes they tasted, and for me to compare the two, to see what they've learned, and judge them accordingly. During the third stage we start to write the recipes and take photos of the dishes created, and prepare prices. Then comes the stage where we take the product to the public.

"These training sessions attracts everyone who works in this field, and those who like to keep up with new products and beverages. During the workshops, we train on several technical matters, particularly in regards to creating new varieties of beverages and the use of Latte Art."

From time to time, Suleiman does surprise auditory inspections, like when a product is not held up to its proper standard and doesn't maintain a certain quality.